AI to enhance customer experience (Part 2)

Luong Ngo

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13/8/20
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Artificial intelligence is expected to transform the industry landscapes ranging from retail, healthcare to manufacturing.

With AI, businesses from a number of sectors are optimizing consumer service by speeding the processing of activities, gaining more insight into customer attitudes and expectations, and offering innovative applications to improve customer experience.

Making online car purchasing easier

For the automotive industry, the in-person customer experience is key in convincing a potential lead to come to a buying decision. Given the current pandemic situation where people are trying their best to avoid human-to-human interaction, technologies preventing the risk of contraction thrive across all sectors including. And AI strategy plays an important role in transforming the marketing digital channel of car dealers to attract and approaching customers.

Many customers who do not own a vehicle are now considering owning one because of limited or abandoned use of public transport, and are looking to perform purchases online and reasonably quickly. The application of AI tools including an online chatbot that invites shoppers addresses general questions and gathers lead information on behalf of car dealers to direct customers to relevant information based on their interests and needs. The algorithm is being constantly changed and evolved to help clients find the right choices.


Making online car purchasing easier (Photo: Autocar)
Moving data entry to bots to add efficiency

As part of its customer engagement policy, healthcare providers have used automation to simplify the delivery of acute and outpatient registrations and therapeutic forms.

Robotic process automation (RPA) is being adopted to deliver customized texts to patients with the clinical forms required for various types of visits. “We are reducing the time needed in clinic ahead of the visit, which provides tremendous patient satisfaction. Our patients like completing this work when it’s convenient for them.”, Smith said. In another word, the healthcare industry is moving the role of data entry from conventional caregivers to bots, resulting in substantial efficiencies and savings.

Source: CIO ASEAN

About us: TMA Solutions was established in 1997 to provide quality software outsourcing services to leading companies worldwide. We are one of the largest software outsourcing companies in Vietnam with 2,500 engineers.

Visit us at https://www.tmasolutions.com/
 

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